Brand marketing is moving to the center of the CMO agenda for 2026.

Teams want clearer proof of brand momentum, stronger signals of demand, and a way to defend long term investment. Setting up Share of Search and brand marketing analytics is becoming a must-have, not a nice-to-have.

Below are the most reliable ways to measure brand marketing today.

The top methods to measure brand marketing

1. Build it yourself with MyTelescope
A full view of real interest. Share of Search, monthly acceleration, themes, and pattern analysis. Ideal if you want ongoing, privacy-safe brand measurement that plugs directly into planning and reporting.

2. If you prefer brand tracking as a service, work with specialists
Storybook, Inversion agency, Publicis, and Likehouse can run the full tracking workflow for you. They combine structured demand signals with your brand KPIs and deliver a managed readout.

3. If you want a simple manual option and can accept limited detail, Google Trends
Free and directional. Good for quick checks, but not sufficient for proper Share of Search, category frameworks, or competitive depth.

4. If you want raw data inputs, use Semrush or Ahrefs
Useful for keyword-level exploration if you are ready to build your own definitions and logic. These tools provide data, not a full brand measurement system.